Our Journey

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At Always Be Growing (ABG), our story isn’t just about building businesses — it’s about shaping futures, one person at a time.

What began as a bold vision in Alpharetta, Georgia, quickly evolved into a movement. A movement grounded in consistency, fueled by support, and driven by boundless growth. We didn’t just set out to own Massage Envy locations — we set out to lead the next generation of wellness professionals, to redefine what it means to grow a career in massage, skincare, and wellness.

From one location to many — and many more to come — our expansion across multiple states isn’t just about scale. It’s about impact. Each new clinic is a chance to uplift communities, invest in rising talent, and raise the bar for what franchise leadership in wellness looks like.

ABG is where practitioners become leaders. Where front desk team members evolve into operators. Where growth is more than a buzzword — it’s a way of life.

Our journey is powered by the people who live our values every day. The therapists who restore. The estheticians who elevate. The teams who greet guests with warmth and make excellence feel effortless. We invest in them because they are the heart of our story.

Leadership, to us, means creating the kind of culture others want to follow. One where mentorship is embedded, opportunity is earned and given, and every win — big or small — gets celebrated.